KTA 4: Sponsorship and Advertising

Secondary Resources

Amazon Music article (MTV)  Amazon Music to sponsor MTV Europe Music Awards (campaignlive.co.uk)

Advantages - Easy to access

Disadvantage - Biased


Pepsi  (4Music website) Channel4 Television – Most Viewed Music Channel (4music.tv)

Advantages - Different media so larger platform to be advertised on. 

Disadvantages - Information be incorrect for not being up to date. 


Foresters (Hallam FM Website) Thank you Foresters | News - Hallam FM (planetradio.co.uk)

Advantages - Accessible, supplies images, understandable text, charity.

Disadvantages - Limited research. 


Primary Resources

Content Analysis

 Advantages - Personal information gathered, reliable. 

Disadvantages - Time consuming. 


Focus Groups

Advantages - Easier to discuss people opinions so if any issues it can be addressed there easier, time saving.

Disadvantages - May not be possible for there may be a virus stopping them from meeting i.e. Covid-19, potentially biased. 


Questionnaires

Advantages - Got a specific target audience, cheap.

Disadvantages - Unanswered questions, dishonest answers. 

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